Primary outcome
separate serious buyers from noise faster
What we ship
AI qualification assistant, scoring rubric, routing rules, and CRM governance
KPIs we report on
speed to lead, MQL to SQL conversion, sales acceptance rate, and wasted meeting reduction
What "automating lead qualification with AI" actually means
Automating lead qualification with AI is not a single product you buy. It is a workflow you redesign around AI as the operating layer. The agent handles the high-volume, high-structure tasks. Humans handle edge cases, exceptions, and trust-sensitive decisions. The system is instrumented to measure speed to lead, MQL to SQL conversion, sales acceptance rate, and wasted meeting reduction and improve weekly.
What changes by industry is the systems the agent integrates with, the data it retrieves over, the controls it operates under, and the KPIs it has to defend. The architecture is similar; the integration and the controls are different.
The architecture we use for AI lead qualification
- Frontier LLM — Claude, GPT-4-class, or Gemini. We benchmark candidates on a labelled test set during Discovery.
- Retrieval layer over your approved internal sources, with source citations on every output.
- Tool use for reads and writes against your operational stack (CRM, ERP, ticketing, data warehouse).
- Reviewer queue for low-confidence outputs. Confidence thresholds set per workflow.
- Evaluation harness — labelled test set, weekly accuracy reports, regression alerts.
- Versioned prompts and reviewer-action audit logs for traceability.
14 industries with a scoped engagement page for lead qualification. Each is a dedicated build with industry-specific systems, controls, and pricing.
How do you automate lead qualification with AI?+
We map your existing lead qualification workflow, identify high-volume and high-structure tasks, build an AI agent that handles those tasks, and route low-confidence cases to a human reviewer. The build connects to the systems your industry already runs on, runs against a labelled test set, and ships behind a reviewer queue before it sees production traffic. We measure speed to lead, MQL to SQL conversion, sales acceptance rate, and wasted meeting reduction from day one and improve weekly.
What is the best AI agent for lead qualification?+
There is no single off-the-shelf "best" agent for lead qualification — the right architecture depends on the systems and data of your industry. We typically combine a frontier LLM (Claude, GPT-4-class, or Gemini) with a retrieval layer over your approved sources, tool-use for your stack, and a reviewer queue. We benchmark candidates against a labelled test set during Discovery and pick the model with the best accuracy/cost ratio.
What does AI lead qualification cost?+
Three phases, billed separately. Discovery sprint: $5k. Build engagement: $15k–$22k. Run retainer: $2k–$3k / mo. ~$25k–$45k typical year 1 (60% take the run option for ~6 months). Pricing varies slightly by industry — see the industry-specific pages below.
How long does it take to deploy AI lead qualification?+
Thin-slice in production in ~6 weeks after Discovery, full Build phase over 6-8 weeks. By day 90, speed to lead, MQL to SQL conversion, sales acceptance rate, and wasted meeting reduction is instrumented and you have a baseline against which to expand to adjacent workflows.
Which industries do you build AI lead qualification for?+
14 industries listed below have a scoped engagement page for lead qualification, each with industry-specific systems, controls, and KPIs. Common starting industries include Airlines, Airports, Travel Agencies, Retail, Automotive, and others. Don't see yours? We build for any sector — tell us about your workflow and we'll scope it.
What do we own, and what do you own?+
We own workflow design, prompts, retrieval architecture, evaluation harness, and weekly improvement. You own data access, policy, exception approval, and final commercial decisions. At the end of the engagement, every prompt, eval, and config is handed over — no lock-in.
Selected portfolio
Real builds tied to lead qualification
A rotating selection of engagements where lead qualification was a primary driver, drawn from our active portfolio. Sectors and scope are accurate; client identities are withheld under engagement NDAs.
Q1 2026
Bilingual agency website — lead generation and service positioning
Digital marketing agency · CEE region
Modern marketing-agency website in a light beige design system, bilingual content (regional language + English), service architecture tuned for inbound lead generation, case-study showcase, and contact-routing for new business enquiries.
- Next.js + Tailwind
- Bilingual content
- Lead routing
Q3 2025
Specialist automotive software-optimization site — multi-brand chiptuning
Vehicle optimization specialist · DACH region
Marketing site for an automotive software-optimization specialist serving multiple regions: brand-by-brand service architecture, technical service descriptions accessible to non-technical buyers, lead capture per service, regional-catchment SEO foundation.
- Next.js + responsive
- Multi-brand IA
- Regional SEO
Q3 2025
Property marketplace — buy, rent, list across apartments, villas, commercial
Regional real-estate marketplace · GCC region
National real-estate marketplace covering apartments, villas, and commercial property: listing management for agencies and owners, search and filter optimised for local buyer intent, SEO foundation built for long-tail property queries, lead capture per listing with routing to the listing agent.
- Next.js + dynamic SEO routes
- Listing CMS
- Lead routing engine
Client identities withheld under engagement NDAs. Sector, geography, and scope are accurate. Full case studies on request.