Completed engagement
Premium marketing site for a specialist detailing workshop — ceramic coating, PPF, smart repair
Automotive · Premium vehicle care · ~3 weeks — concept to live, AI-augmented build
The challenge
A specialist vehicle detailing workshop delivered ceramic coating, paint protection film, detailing, and smart repair at a premium tier — but their digital presence read generic. Enquiries arrived rarely and unqualified. The workshop needed a brand-aligned site that signalled the workmanship quality in the visual treatment itself, clarified the service catalog for a buyer comparing specialists, and produced qualified appointment requests rather than vague messages.
How we approached it
- →Visual direction: luxury automotive cues, depth, and gallery storytelling that match the workmanship tier
- →Structured service architecture — ceramic coating, PPF, detailing, smart repair — each with its own narrative and proof
- →German market copy and SEO foundation tuned for the workshop's catchment area
- →Appointment-oriented CTAs throughout the funnel, not just on the contact page
- →Performance-first responsive build — Core Web Vitals as a primary acceptance criterion
- →AI-assisted copy and image art-direction iterations to compress launch time
Outcomes
Brand perception
Before
Generic web presence, didn't match workmanship
After
Premium aligned with the detailing tier
Service clarity
Before
Services hard to compare for buyers
After
Structured catalog with clear proof per service
Enquiry path
Before
Generic contact form, unqualified messages
After
Appointment CTAs scoped per service
Stack highlights
- Next.js + TypeScript + React
- Tailwind CSS with custom premium design system
- Responsive performance-focused build (Core Web Vitals)
- German-market SEO foundation
- Vercel deployment with edge delivery
- AI-assisted copywriting + image art-direction loop
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