Digital brand refresh + integrated recruitment platform for an enterprise IT consulting firm

Le défi

The firm — a pure-staffing IT consulting house supporting CIOs since 2009 across IT & SAP, cloud & infrastructure, and cybersecurity — was being out-positioned online by competitors with weaker delivery but stronger digital presence. Their existing site diluted three distinct expertise pillars into a single generic narrative, the visitor journey was fragmented, and digital channels underperformed both for qualified lead generation and for senior consultant sourcing. They needed a repositioning, not a redesign — premium enterprise-grade brand expression aligned with CIO buying codes, plus a recruitment surface to fuel growth.

Notre approche

• →Editorial architecture rebuild: tightened three expertise pillars (IT & SAP, cloud & infrastructure, cybersecurity) into distinct narrative tracks
• →Premium art direction aligned with enterprise IT consulting codes — typography, density, and content tone calibrated to CIO buyers
• →Conversion-oriented UX: each pillar leads to qualified lead-capture forms scoped to the engagement type
• →Integrated recruitment platform inside the same site — senior consultant sourcing funnel, application flow, talent CRM
• →Sanity CMS so the firm's marketing team can ship case studies and expertise pages without engineering
• →SEO technical foundation + analytics instrumentation to track both commercial and recruitment funnels separately

Outcomes

Stack utilisé

• Next.js + TypeScript + React for the marketing surface
• Tailwind CSS + Framer Motion for premium motion design
• Sanity CMS for marketing-team-owned content
• Integrated recruitment module with talent application flow
• Technical SEO + conversion analytics instrumentation
• AI-assisted copy iteration across expertise pillars