Aktives Engagement
Digital brand refresh + integrated recruitment platform for an enterprise IT consulting firm
Professional services · IT consulting · ~6 weeks — concept to live launch
Die Herausforderung
The firm — a pure-staffing IT consulting house supporting CIOs since 2009 across IT & SAP, cloud & infrastructure, and cybersecurity — was being out-positioned online by competitors with weaker delivery but stronger digital presence. Their existing site diluted three distinct expertise pillars into a single generic narrative, the visitor journey was fragmented, and digital channels underperformed both for qualified lead generation and for senior consultant sourcing. They needed a repositioning, not a redesign — premium enterprise-grade brand expression aligned with CIO buying codes, plus a recruitment surface to fuel growth.
Unser Ansatz
- →Editorial architecture rebuild: tightened three expertise pillars (IT & SAP, cloud & infrastructure, cybersecurity) into distinct narrative tracks
- →Premium art direction aligned with enterprise IT consulting codes — typography, density, and content tone calibrated to CIO buyers
- →Conversion-oriented UX: each pillar leads to qualified lead-capture forms scoped to the engagement type
- →Integrated recruitment platform inside the same site — senior consultant sourcing funnel, application flow, talent CRM
- →Sanity CMS so the firm's marketing team can ship case studies and expertise pages without engineering
- →SEO technical foundation + analytics instrumentation to track both commercial and recruitment funnels separately
Outcomes
Positioning
Vorher
Generic IT consulting narrative, three pillars blurred
Nachher
CIO-grade premium positioning, three distinct tracks
Talent sourcing
Vorher
Manual recruiter outreach, no inbound funnel
Nachher
Integrated recruitment platform with application flow
Editorial control
Vorher
Engineering required for every page edit
Nachher
Marketing-team-owned CMS via Sanity
Verwendeter Stack
- Next.js + TypeScript + React for the marketing surface
- Tailwind CSS + Framer Motion for premium motion design
- Sanity CMS for marketing-team-owned content
- Integrated recruitment module with talent application flow
- Technical SEO + conversion analytics instrumentation
- AI-assisted copy iteration across expertise pillars
Engagement starten
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